THE PROBLEM
1.5 million Canadians with disabilities live under the poverty line.
The recently-approved CDB (which allows for a maximum of $200) falls
way short of what struggling Canadians need to put food on the table.
THE GOAL
Get Canadians to put pressure on the government to increase the Canadian Disability Benefit
and using Daily Bread’s position to call attention to the gap in funding.
THE IDEA
The CDB Diet — the latest 'diet' that has people eating on only $200 a month (Or $6.67 a day).
We made people think it's an actual diet trend, eventually revealing it's a diet forced on Canadians
with disabilities. And it's time for us to stand up for them.
Stay tuned for more updates.
In the meantime, read all about it on:
CTV NEWS & STRATEGY & LBB & DAILY BREAD
1.5 million Canadians with disabilities live under the poverty line.
The recently-approved CDB (which allows for a maximum of $200) falls
way short of what struggling Canadians need to put food on the table.
THE GOAL
Get Canadians to put pressure on the government to increase the Canadian Disability Benefit
and using Daily Bread’s position to call attention to the gap in funding.
THE IDEA
The CDB Diet — the latest 'diet' that has people eating on only $200 a month (Or $6.67 a day).
We made people think it's an actual diet trend, eventually revealing it's a diet forced on Canadians
with disabilities. And it's time for us to stand up for them.
Stay tuned for more updates.
In the meantime, read all about it on:
CTV NEWS & STRATEGY & LBB & DAILY BREAD