Hemorrhoids are a painful affair. Especially when it’s time for you to sit. And given that not many people would admit to suffering from it, we asked the question, what would they do if they had no choice? The answer - our posters - were displayed in the washrooms of bars and restaurants around the city and pointed to a better, and less painful, solution.
AWARDS/RECOGNITION: Cannes shortlist, ADCC Merit
Other Credits: AD: Cheryl Geonanga | CCO: Israel Diaz | Photographer: Hamin Lee